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Social Media Marketing

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What Is Social Media Marketing?

Social media marketing is a type of digital marketing that uses social media platforms to promote your brand and offerings to your ideal customers. Contrary to popular belief, it involves much more than random posts on your business accounts. An effective social media marketing campaign requires sound strategy and planning.

Once you create your business profiles, you’ll need to maintain and optimize them. Then, you’ll want to develop a content calendar that describes what you’ll post, when you’ll post it and where you’ll post it. Your posts will likely include a combination of text, images, videos and stories that position your brand in a positive light and capture a relevant audience.

In addition to unique, regular posts, you’ll respond to comments, likes and shares to monitor your reputation and hopefully build a community. Depending on your budget and particular goals, social media marketing might also include paid social ads that allow your brand to appear in front of the right people at the right times.

Benefits of Social Media Marketing

Due to its popularity and versatility, social media is a powerful tool for marketing your business. It’s also highly measurable, unlike other types of traditional marketing such as billboards, print ads and radio spots. The most noteworthy benefits of social media marketing include the following.

  • Add a Human Element to Your Business: Social media platforms allow you to interact with your current and prospective customers. As long as you use them correctly, you’ll be able to “humanize your brand” and form a deeper connection with your audience.
  • Drive Traffic: By adding links to your website throughout your social media posts, you’ll bring relevant traffic to it. This type of traffic can do wonders for your search engine optimization and convert visitors into customers. Another key way to drive traffic is through search engine optimization (SEO). Learn more about SEO and the best SEO services.
  • Generate Leads: Thanks to features such as appointment booking and call-to-action buttons, Facebook and Instagram shops, and direct messaging, you can generate leads and conversions through social media. Leads and conversions are a sure way to increase your revenue.
  • Increase Brand Awareness: If you’re a startup or smaller business, social media marketing will give you the chance to show off your brand. You can use it to explain how you’re different (and hopefully better) than your competitors.
  • Build Relationships: Forming relationships with your customers is important if you’d like to retain them for the long haul. Since social media opens the doors to easy lines of communication with your followers, it’s a powerful relationship-building tool.

We create advertising campaigns specifically for social media platforms such as Facebook, Twitter, and Instagram. We will also be able to advise you on the best times to post your ads and how often you should be advertising on social media.

The top services offered by us:

  • Social media accounts creation
  • Designing ad creatives and videos
  • Social ads creation and targeting
  • Managing posting schedule
  • Campaign management and tracking

Social listening and monitoring